Synergy Franchise Group - Mr. Food no fuss Meals

Q How do I know if Mr. Food no-fuss Meals is the right opportunity for me?
A If you have…

A passion for helping others
A solid work ethic
Commitment to guest service
A desire to make a difference in your community
A strong network of support from family, friends and your community
The ability to finance and manage your own business
The desire to devote your full-time efforts to operating your business
A net worth of $350,000, including $75,000 in liquid assets

you could have what it takes to be on your way to reaching your personal and business goals with Mr. Food no-fuss Meals.
________________________________________
Q Why is Mr. Food no-fuss Meals positioned to become the leader in the make-and-take industry?
A With more than 25 years of experience making meal preparation quick and easy, Mr. Food knows what America likes to
eat. Our make-and-take meal assembly concept was developed by a team of professionals with unmatched experience in
developing and testing recipes for the nationally syndicated daily Mr. Food television show, as well as for best-selling
cookbooks, magazines, newspapers, and a variety of projects for clients including national food councils and
manufacturers.
The Mr. Food no-fuss Meals team has had franchising as our plan for growth and expansion since the inception of our
company. This is evident everywhere in our stores, from the abundant space guests have to assemble their meals to the
superior service provided by our well-trained team members to the ease and clarity of our recipe instructions and our
attention to detail in every manner of our business.
As a franchisee, you’ll appreciate this attention to detail, as well as benefit in the way of staff efficiency (translating to
reduced labor costs), guest satisfaction (translating to a high rate of repeat business), and so much more!
________________________________________
Q Do I need restaurant or other food service experience?
A Absolutely not! Our comprehensive "no-fuss University" training program, coupled with on site training and excellent
ongoing franchisee support, will prepare you to open and operate your store.
________________________________________
Q Can I partner with a friend or relative to open and operate my store?
A Sure! We think this is yet another recipe for success, since you can combine your talents and abilities to not only
complement each other but also allow you more flexibility and growth opportunities in your business.
________________________________________
Q How much does it cost to open a Mr. Food no-fuss Meals business?
A The estimated cost of opening a Mr. Food no-fuss Meals store in a leased strip center is between $211,000 and
$337,100, which includes a $35,000 franchise and development fee, build-out, food service equipment, training, your
Grand Opening Fund, etc.
There are many variables involved in determining the cost, including your geographical location and the cost of retail
space in your area, leasehold improvements that may be necessary, required deposits, and other factors. More specific
details on costs are covered in the Uniform Franchise Offering Circular (UFOC), which you will receive later should you
proceed with the franchising process.
________________________________________
Q What are the royalties and additional fees for ongoing service?
A Our weekly franchise royalties are 6% of gross sales. For this you'll receive the benefits of the outstanding research and
development that go into creating each month's menu and recipes that we provide to you, plus ongoing franchise support
and training, use of our proprietary Web site (including our extensive custom ordering system) and much more.
There is also a 2% contribution to our Corporate Marketing Fund. This fund is important as it is used to create and provide
marketing, PR and advertising to increase public awareness of our entire franchise brand, with the goal of continuing to
boost overall store sales.
________________________________________
Q What type of support can I expect to get?
A We'll be with you every step of the way. During the planning and pre-opening stages, we'll provide you with detailed
store layouts, equipment specifications, and outlines of practically everything you'll need to open your store. After
attending our extensive 2-week training program at “no-fuss University,” you should feel confident that you'll have what it
takes to run your business. We will also be with you at your store for approximately one week before and the first week of
operation.
And there's more! We'll supply you with detailed monthly recipes, product and ordering information, food cost projections,
designed advertisements and other collateral materials to assist you in running your business. You'll have a Mr. Food no-
fuss Meals team member to guide you as you build your business, in addition to the ongoing support of our entire team.
Remember, you are in business for yourself but not by yourself.
________________________________________
Q Tell me about your food quality and guest experience.
A We have the freshest ingredients and the highest quality finished food in this industry. Our exciting and varied recipes
are tested repeatedly until they receive the Mr. Food “goof-proof” rating and to ensure that their taste and texture is of the
highest level even after transporting, freezing, and thawing. It's the same with our guest experience. We consistently survey
our guests to find out what they are looking for in their Mr. Food no-fuss Meals experience and to be sure we're fulfilling
their ever-changing needs.
________________________________________
Q Do you offer assistance with finding a location?
A Our team will guide you through this process, including providing demographic information, however you will play the
primary role in choosing the site of your store.
________________________________________
Q What should I look for in a location?
A A retail location of approximately 1,500 to 1,700 square feet in an active strip center. There should be a population of
at least 75,000 within a 5-mile radius of the location. It must have ample parking and outside lighting, and easy customer
access. These and additional factors will be discussed when we meet with you.
________________________________________
Q Will I have a protected territory? If so, how is it determined?
A Absolutely! If you and your territory are approved, you will be granted the right to operate a Mr. Food no-fuss Meals store
at a single specified location. Your territory is generally dependent upon population density and dining trends of the
community in which your store is located. We evaluate these indicators and determine defined and protected territories to
allow for healthy sales opportunities for each franchisee.
________________________________________
At Mr. Food no-fuss Meals, we believe the rapidly growing trend toward convenient meal preparation is here to stay. We
are meeting the challenge of delivering high-quality food and service to meet this growing need with the Mr. Food no-fuss
Meals franchise concept.

© 2006 NFM, LLC. All rights reserved.
v2.04.00